The National Petroleum and Refiners Association knew that changing their brand and logo to the "American Fuel and Petrochemical Manufacturers Association" would require careful communication with members and stakeholders.

A Branding Rollout Video produced by MiniMatters was a key part of their rollout strategy. The video, hosted on an unsearchable Web site, provided a "members only" opportunity to preview and understand the results of an extensive rebranding process.

Notable Features

• Received over 1,600 views within a week of launch from a 200 member organization, indicating repeat viewing and extensive sharing of the private link with colleagues
• Helped build enthusiasm and acceptance of the new brand by communicating the reasons behind it
• Integrates high quality images, graphics, voiceover, and scripting to create a cohesive and clear message
• Produced in collaboration with a diverse communications team, including the association, a communications consultant and a branding agency
• Autoplay feature

You'll find more video samples below, or you can call us at 301-339-0339 to talk about how we can assist you with your video needs.