Web Video for Associations

Web video can help your association show its value.

Associations have used our videos to sell out conferences, enliven events, raise the most funds ever in an annual campaign, and demonstrate the benefits of membership.

Planned Giving Vignettes

The American Chemical Society wanted to increase planned giving among its 163,000 members to better fund its philanthropic programs. The Society asked MiniMatters to produce four vignettes of key "Legacy Leaders" such as the one below that would be rolled out throughout the year.

John W for DAB

To produce the series, MiniMatters crafted a Video Marketing Plan in conjunction with the Society's annual giving plan. The videos were then filmed in collaboration with the Society's in-house technical media staff. Other series videos can be seen on the Society's Web site.

MiniMatters has expertise in association fundraising and planned giving and would be happy to explore how we can help you achieve your fundraising goals with video. Call us at 301-339-0339.

Engaging Members

Associations face the ongoing challenges of recruiting new members as well as retaining and motivating existing members.  MiniMatters helped a large professional association engage its members through a series of member-to-member videos, such as the video shown below.

Jacqui Ruiz Society Chapters

Please contact MiniMatters at 301-339-0339 or videos@minimatters.tv to learn how we can help you achieve your membership goals with video.

Video For...

  • Galas & Events
  • Websites
  • Email & Social Media Communications
  • Fundraising Appeals
  • Member Retention & Recruitment
  • Event Promotion
  • Training

Video: New Currency

MediaLink COO Larry Thomas calls video "an underutilized resource among PR pros" in PR News.  Not enough PR professionals, he says, are "taking existing video assets and repurposing (them) in addition to creating content from scratch...We're in a media 2.0 world, and video is the currency of the marketplace."