Planned Giving Video: Jeannette Brown for ACS

The American Chemical Society wanted to raise awareness of the Society's "Legacy Leaders" planned giving program among their members aged 50 and above. Their solution was to have MiniMatters create a series of videos depicting some of their most compelling and generous legacy donors.

The video below, which was part of the series, depicts how one trailblazing chemist decided to share her passion with the next generation through a bequest to ACS's Project SEED. The video is carefully branded to incorporate the Legacy Leaders pin design and the theme of "opening doors."

Jeannette Short Version Rev

Notable Features

  • Combines a donor interview with footage and photos of beneficiaries
  • Story messaging and editing were designed to resonate with association members, encouraging them to act on shared passions
  • Longer and shorter versions were created for different uses
  • Produced in collaboration with ACS's in-house digital media staff
  • Project included development of a Video Marketing Plan to guide rollout of the videos via print, in person, and online communications over the course of a year.

You'll find more video samples below, or you can call us at 301-339-0339 to talk about how we can assist you with your video needs.