The American Chemical Society wanted to raise awareness of the Society's "Legacy Leaders" planned giving program among their members aged 50 and above. Their solution was to have MiniMatters create a series of videos depicting some of their most compelling and generous legacy donors.

The video below, which was part of the series, depicts a senior scientist and university administrator who chose to honor his late father, also a chemist, through a bequest to ACS. His description of the love of chemistry he gained from his father and his donor-to-donor message has resonated strongly with many ACS members.

Notable Features

• Features highly respective committee chair within the Society
• Incorporates personal artifacts and photos provided by the donor
• Highlights how giving is a natural extension to a successful career
• Video is carefully branded to incorporate the Legacy Leaders pin design and the theme of "opening doors."

You'll find more video samples below, or you can call us at 301-339-0339 to talk about how we can assist you with your video needs.