Launch. Improvement. Evaluation

Whether you are looking to launch a professional-looking YouTube Channel or have set one up and would like to see more concrete results, MiniMatters can help.

MiniMatters offers services to make YouTube easy:

Launch a YouTube Channel

If you do not have a YouTube channel, MiniMatters can set up a channel for you.  We can:

• Assess your YouTube opportunities and current video resources
• Set up your channel with branded colors and logo
• Upload videos you have/own copyright for
• “Favorite” YouTube videos that support your strategy
• Set up “subscriptions” to content feeds
• Use channel features to make the most of the content available
• Provide advice about promoting your channel

Improve a YouTube Channel

You are part of the way there.  Ways to increase results from YouTube include more frequent updates with new videos, and effective promotion with your own constituency and the YouTube community.  MiniMatters can:

• Help you gather or produce engaging new videos
• Help you improve your channel branding
• Help you use channel features more strategically
• Provide advice about promoting your channel to your constituency and within YouTube
• (If you are a nonprofit) Help you apply for and use the Youtube Nonprofit Program to solicit donations using links directly from your videos
• Help you establish a YouTube site management plan and schedule

Evaluate YouTube Channel Impact

• Help you establish a method for regularly evaluating and acting based on your YouTube channel results

Ask MiniMatters if there are other services your organization needs. MiniMatters can also assist with promoting videos to video sharing sites other than YouTube and can set up and interpret analytics for YouTube and other video configurations.